Keith Okazaki, Direct Marketing, Nextel:

“A key focus for Nextel Partners in ‘04 and ‘05 was to increase its Direct Marketing-driven sales. To accomplish this, we decided the best strategy was to enhance DM performance while reducing costs. While reducing costs was straightforward, finding ways to enhance DM performance was, well, a little more tricky. We realized we needed an out-of-the-box database marketing guru to help us better target the right prospect at the right time. This is where RRW came to our rescue. Nancy and Suzanne were able to give us second opinions, fresh ideas and sound advice on our database marketing efforts. Two of their solutions, a custom trigger model and a customer close model, I believe, were instrumental in taking Nextel Partners DM performance to that next level.”

Katherine Fotch, Vice President, Direct Marketing, LendingTree:

“I brought in RRW Consulting as a direct extension of my Direct Marketing team. Through their innovative, analytical approach, they have helped me reduce my cost per loan significantly, while increasing my response and conversion rates. RRW negotiated excellent deals on prospect data to fuel my acquisition campaigns. Further, they allowed me to maximize that data investment by building response and conversion models that really targeted my prospect audience. Nancy and Suzanne are extremely creative and thorough, and most importantly, they are a huge customer advocate. They have negotiated successfully on my behalf in difficult situations, dropping my costs considerably. RRW is a strong ally to our team.”

John Bell, Vice President, MMI Direct:

"Suzanne and Nancy from RRW are great partners! Their deep customer relationships allow them to fully understand current and future needs. They are then able to translate these needs into MMI solutions that solve their customers' problems. For example, we partnered with RRW on the development and implementation of a large-scale prospecting database. They were responsible for overall communication between all parties (client, external vendors and MMI). They held weekly status calls, distributed an ongoing project log and, in a nutshell, made sure that everyone was clear about responsibilities and deliverables (including the client). This helped to facilitate on-time delivery of all phases of the project – creating a win-win for all parties."