Here are some practical examples of how RRW Consultings’ Solutions Integrator capabilities can benefit your marketing programs:

Overall
We cut through the clutter of solutions vendors and identify the firm(s) that best match your needs. Further, we negotiate the best possible terms, taking advantage of the experience gained from our consultants’ years of representing some of the larger direct marketing solutions providers.

Do you need to fine-tune your acquisition and retention efforts?
RRW will look at your markets with an analytical eye. We can help you identify customer segments, then help you determine the best tools and data to use to go get those customers before your competitors do! We’ve had lots of success in crafting specific solutions utilizing creative technologies for just-in-time targeting, along with different data sources to reach the right customers at the time that they will be most responsive to your offerings. We bring a fresh eye to customer management, too, allowing you to maximize those valuable customer relationships and optimize retention, cross-sell and up-sell programs.

Perhaps you need to consider a marketing database?
RRW will assist you to ensure that you get exactly the solution and functionality that you need, without spending additional dollars needlessly on technology that you don’t need. At the same time, we’ll ensure that you get all of the tools to allow you to market effectively to your prospects and customers. From needs assessment to RFP creation to systems development, RRW is committed to a successful database implementation. We have the experience on both sides of the table (client and database vendor) which gives us insight and knowledge unique in the marketplace.

Are you concerned that your customer and/or prospect data is not clean?
Does it contain duplicate data or old information? Is so, you are probably examining the available Customer Data Integration (CDI) solutions on the market? With the myriad of CDI processes, what do you really need for your business? RRW will help to de-mystify the different CDI technologies that exist today and identify the solution, or mix of technology that will work best for your specific direct marketing programs. Whether you market B-C, B-B or both, we can help you select the correct data integration technology to most effectively reach your target markets.

Bring our Big Ideas to your business
Working with RRW Consulting will allow you to focus on your marketing goals, while allowing us utilize our knowledge of the direct marketing data and technology vendors to bring your company the best solutions to drive your Marketing ROI. Many companies have become increasingly stretched in terms of resources. Bring us onto your team – and we’ll help you reach your marketing goals in a cost-effective manner.