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(310) 792-2198
 

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1.

Acquisition and Retention Strategies

The US economy relies on two important activities. Businesses need to continuously attract new customers and keep existing customers. Unfortunately, all too often businesses are not as effective at these activities as they could be.

RRW Consulting brings a unique approach to customer acquisition and retention programs. We are focused around understanding what creates your profitability. All acquisition efforts are targeted to prospects who are likely to be profitable in the long-term. Similarly, all retention dollars are spent only on profitable customers. We use analytical and direct response techniques to create successful programs.

 

For an acquisition
case study, click here





For a retention
case study, click here

2.

Database Consulting

The handful of database solutions providers oftentimes completely miss the boat when it comes to delivering solutions that actually solve the business needs they were designed to solve. We’ve seen, time and again, that database vendors over-promise and under-deliver.

RRW Consulting consults with marketers seeking to revamp an existing system or build a new marketing database. Essentially we act as a matchmaker between the solutions providers and our clients to ensure that the most appropriate solution is designed and the best technology is employed.

We’ll work with you from RFP development to vendor selection to database implementation. Let our experience help you save time and money.

 

3.

Data Management and Integration

Time and again, we’ve seen CRM efforts fall short. More often than not, this occurs not because of the technology selected, but because the data these systems rely on is of poor quality. CRM system failure happens quickly if users do not have trust in the underlying data.

RRW Consulting offers solutions that allow you to better manage your customer and prospect data through the use of sophisticated data management solutions and data integration processes. We have significant experience in the intelligent applications of all available tools — from simple address hygiene tools, to merge/purge programs, to referential data linking. We know when to use each process and which solutions providers to choose. Let our experience guide you to a clean, efficient and well-managed database. We can assist you from needs assessment to RFP development to database deployment.

 

 
 
 
For more information, call us at (310) 792-2198, or e-mail us at:  info@rrwconsulting.com
 

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